Start With… WHY? Ask These Questions to Develop an Effective Swag Strategy When it comes to developing your marketing strategy, it is important to always start with “WHY?”. People do not buy what you do, they buy into why you do it. Starting with “why?” helps you...
Welcome to our blog! Here we’ll highlight industry news, products (verified by us, of course), as well as client spotlights. We hope you enjoy, and be sure to drop us a line if you have any topic suggestions.
The Space Between
Much to the dismay of Eric Frank, this post is not about the Dave Mathews Band song – The Space Between – where “The wicked lies we tell keep us safe from the pain”. In the world of personalized business gifts, better known as promotional products, there is the space...
Finally, American Advertising has a true Digital Home! “It’s about time” or “welcome to the 21st century” are just some of things you might say when you hear that we have produced a real company website.
Let's Go Below the Surface
Picture the promotional advertising industry as a humongous iceberg. A $25 billion hunk of ice made up of large and small businesses, marketing strategies, branding needs, target audiences, product trends… and lots and lots of swag. Most custom merchandise companies only show you the tip of the iceberg.
Not us. We show you the whole damn thing. We explain to you exactly how we source, design, manage, and deliver your promotional products and print media. It’s your business, your brand, and your money. And we think you deserve to see the big picture and the fine print.
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